Market Entry in Germany

Entering the German market can be challenging for Asian companies, and only well prepared companies will succeed!

Germany is a very attractive market. It is considered the economic center of Europe and provides political stability. And the brand "Made in Germany" has still an excellent reputation. However, when it comes to entering the German market, preparation is the key. Not only EU regulations govern new products on the market, but also local governments like Germany would introduce further regulations on governing the products.

For instants, the market entry for E-scooters on the German market hasn't been easy. E-scooters have been seen on streets in Spain about one year earlier than in Germany.

Furthermore, regulations introduced in Germany hasn't been only difficult for sellers, but also for consumers. Some German consumers ended up buying their own E-scooters which didn't comply with the local regulations and now they are not allowed to actually use them on German streets.

Here some examples of German regulations:

- Topspeed 20km/h - 2 separate breaks - Insurance

To avoid a failure on your market entry or selling products which do not comply with local regulations, we recommend the following 5 steps!

1. A complete Market Research

2. Tracking of upcoming regulations

3. Positioning of your Brand --> Differentiate your product from the competition

4. Marketing Strategy --> Increase Brand Awareness & Generate Quality Leads

5. Find Local Partners

If you follow these 5 steps it will improve your market entry performance, even in Germany!